Not many would dispute the fact that arrival of international brands into the market of Australia has caused the bars of visual merchandising to raise. Therefore, if a shop has to stay competitive against its rivals in the area as well as mass merchants, it must up its techniques of visual merchandising in order to gain a critical advantage over competitors. Let’s take a look at some of the most effective methods currently in trend:
Creating an Inviting Atmosphere
The first and foremost thing that must be done for enhancing a shop through merchandising is creating a warm and welcoming environment for visitors to walk in. The atmosphere inside the store must be inviting and should not make the customers feel intimidated or uncomfortable. Some factors that must be considered meticulously include flow of the shop, position of the register, a clear walkway, etc.
Elevation Can Help In Imparting Value
A thing that is one of the most important considerations to make while planning to improve visual merchandising is ensuring that no product lies on the floor and instead sits on an elevated position. Most vendors in Sydney believe that allowing a product to sit on the floor degrades its value. That is why, majority of them have started using custom made Perspex plinths for elevating the products in full view of potential buyers.
The Products Should Stand Out
When a person enters a shop, they must be able to view the products first before anything else. It is important to ensure the products stand out, and not empty boxes scattered carelessly or the fixtures. Although some retailers say that fixtures play an important role in showcasing the products, one must recognise the fact that these elements exist only for aiding presentation of the products. Customers want to see what they are looking for, and fixtures are not one of them.
Lighting and Music
Another key component of visual merchandising is establishing a proper ambient setting, and lighting and music can help in achieving that goal. Speaking of lighting, it must be focussed on the products and not merely made to shine over the entire shop. Playing some relaxing or popular music keeping in mind the preferences of customers can help significantly as well. It should be low profile enough for allowing conversations to take place without any disturbance.
Proper visual merchandising can not only help to up the number of visitors and make them stay longer, but also aid in improving brand recognition.
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